Spanish brandy partners with PH firm, penetrates local market

MANILA  Chalk up another victory for the local spirits scene as Spain-based brand Torres is officially entering the country through a distribution partnership with Tanduay.

Torres 5 Light will lead the Philippine debut and introduce to the market its established portfolio and heritage in spirits-making.

“The arrival of Torres in the Philippines marks the coming of two great houses that are united by a shared commitment to excellence and growth,” Tanduay president and chief executive officer Lucio Tan III said in a news release. “This partnership reflects our vision to offer Filipino consumers world-class spirits.”

Christian Visalli, Torres Spirits global managing director, said they are looking forward to introducing Torres 5 Light to Filipino consumers.

“We are proud to bring the rich heritage of Spanish brandy to the Philippines. With Tanduay as our distributor, we are confident that Torres products will reach Filipino consumers who appreciate exceptional spirits with authentic Spanish tradition,” he said.

The Torres family has been cultivating vineyards in Penedès, Spain since the 16th century. Its brandy-making business started in 1928 when Juan Torres Casals started using oak barrels to age brandy.

Tanduay Distillers, Inc. (TDI), the liquor and spirits arm of LT Group, Inc., delivered its strongest first-half performance on record during the first half of 2025.

TDI’s net income of PHP1.36 billion in the first six months of 2025 was nearly double the PHP712 million earned during the same period in 2024.

On the global stage, Tanduay brings a taste of the Philippines to Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Denmark, Georgia, Germany, Hungary, India, Luxembourg, Malta, New Zealand, People’s Republic of China, Peru, Poland, Singapore, South Korea, Taiwan, the Netherlands, United Arab Emirates, United States and United Kingdom.

Tanduay was the world’s No. 1 rum for the eighth consecutive year in 2024, according to The Millionaires’ Club report by Drinks International Magazine.

Overall, Tanduay was the sixth top-selling spirits brand in the world in 2024. (PR)