By Ma. Teresa Montemayor
MANILA – The Department of Tourism (DOT) and Emirates Airlines recently signed an agreement to enhance the Philippines’ visibility as a premier destination for tourists from the Middle East and Europe.
DOT Secretary Christina Garcia Frasco said the memorandum of understanding (MOU) allows both parties to develop promotional strategies targeting the Middle East, Mediterranean, and European markets.
“It also provides additional air seats and options for the Filipino diaspora in this part of the world who wish to go back and visit our country,” she said.
The DOT and the airline will also co-promote each other’s projects through various media platforms to maximize outreach and engagement under the MOU.
Emirates Airlines Commercial Operations Far East Commercial Operations Senior Vice President Orhan Abbas said there will be expansion of flight routes and frequencies to key destinations in collaboration with relevant government agencies.
“Emirates began serving the Philippines nearly 35 years ago, making it one of the longest-served destinations across our entire global network,” he said.
“Our continued partnership reflects the strength and popularity of this Southeast Asian destination, not only for leisure travelers but also for businesses and entrepreneurs.”
As of April 25, the Philippines has welcomed over 21,000 travelers from the United Arab Emirates (UAE).
Since it reopened its borders in 2022, the DOT has recorded a significant growth in tourist arrivals.
Additionally, tourism revenues from UAE visitors have shown a remarkable recovery, indicating a promising future for Philippine tourism. (PNA)